书  名: 商务英语函电教程(第2版)
类  别: 经济学与管理学
作  者: 张真 刘玲玉
定  价: ¥35.00
书  号: 978-7-5629-4059-3

详情

书  名: 商务英语函电教程(第2版)
类  别: 经济学与管理学
书  号: 978-7-5629-4059-3
层  次: 本科及研究生
作  者: 张真 刘玲玉
定  价: ¥35.00

简介

为了满足教学的实际需要,提高教学效果,本着“改革教学须先改革教材”的精神,本教材力求摈弃陈旧古板的商业套语和过时的表达方式,使商务函电的写作更适合现代高效、简洁的要求。书中内容以英文为主,以中文为辅,分若干单元对相关国际贸易实务的知识点用英文介绍,并提供精练的信函或Email实例, 以中文加以注释,切实指导学习者掌握并提高商务英语函电的写作技能。写作指南、范文、注释以及常用语句完美体现了现代商务英语函电的格式、专业词语、行文方法及文体特点,以期帮助学习者融会贯通。课后练习形式多样,旨在巩固训练,拓展词汇与表达,熟练掌握写作技巧,提高商务英语函电写作水平。本教材的读者对象主要为经贸类专业学生、英语专业经贸方向的学生以及从事国际贸易工作的商务工作人员。

目录

Unit OneBasics of Business Letter WritingGeneral ViewStructure and Layout of Business LettersWriting Principles of Business LettersUseful ExpressionsWriting PracticeUnit TwoEstablishing Business RelationsGeneral ViewGuidelines for WritingSpecimen LettersFurther RefinementUseful ExpressionsWriting PracticeUnit ThreeEnquiries and RepliesGeneral ViewGuidelines for WritingSpecimen LettersFurther RefinementUseful ExpressionsWriting PracticeUnit FourOffers and CounteroffersGeneral ViewGuidelines for WritingSpecimen LettersFurther RefinementUseful ExpressionsWriting PracticeUnit FiveSales PromotionGeneral ViewGuidelines for WritingSpecimen LettersFurther Refinement Useful ExpressionsWriting PracticeUnit SixOrders and AcknowledgementsGeneral ViewGuidelines for WritingSpecimen LettersFurther RefinementUseful ExpressionsWriting PracticeUnit SevenSales ConfirmationsGeneral ViewGuidelines for WritingSpecimensUseful ExpressionsWriting PracticeUnit EightTerms of PaymentGeneral ViewSpecimensGuidelines for WritingFurther RefinementUseful ExpressionsWriting PracticeUnit NinePackingGeneral ViewGuidelines for WritingSpecimen LettersFurther RefinementUseful ExpressionsWriting PracticeUnit TenTransportationGeneral ViewGuidelines for WritingSpecimen LettersFurther Refinement Useful ExpressionsWriting PracticeUnit ElevenInsuranceGeneral ViewGuidelines for WritingSpecimen LettersFurther RefinementUseful ExpressionsWriting PracticeUnit TwelveComplaints, Claims and AdjustmentsGeneral ViewGuidelines for WritingSpecimen LettersFurther RefinementUseful ExpressionsWriting PracticeUnit ThirteenAgencyGeneral ViewGuidelines for WritingSpecimensFurther RefinementUseful ExpressionsWriting PracticeUnit FourteenBiddingGeneral ViewGuidelines for WritingSpecimensUseful ExpressionsWriting PracticeKey to Writing PracticeReference Books

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