1Culture and Communication(3)
1.1Culture(4)
1.1.1The definition of culture(4)
1.1.2The basic function of culture(5)
1.1.3The characteristics of culture(5)
1.1.4The determinants of culture(7)
1.2Communication(11)
1.2.1The definition of communication(11)
1.2.2Characteristics of communication(12)
1.2.3The classification of communication(15)
1.2.4Verbal communication(16)
1.2.5Nonverbal communication(26)
1.2.6Communication styles(41)
1.2.7Intercultural communication(43) 2The Importance of Business Culture in Doing Business(51)
2.1The Definition of Business Culture(52)
2.2Elements (Factors) of Business Culture(52)
2.3Business (Negotiation) Process and Tactics(54)
2.3.1Business (Negotiation) process(54)
2.3.2Business (Negotiation) tactics(55)
2.4Cultural Differences Affecting Business (Negotiation)(57) 3Cultural Shock,Theories and Analytical Frameworks(62)
3.1Cultural Shock(63)
3.1.1Characteristics of cultural shock(65)
3.1.2Causes of cultural shock(65)
3.1.3Stages of cultural shock(66)
3.1.4Managing cultural shock(67)
3.2Theories and Analytical Frameworks(68)
3.2.1Hofstede’s cultural dimension(68)
3.2.2Trompenaars’s cultural dimension(76)
3.2.3Edwards T.Hall’s cultural dimension(80)
3.2.4Kluckhohn and Strodtbeck’s Value Orientations(83) 4Cultural Differences Analysis(90)
4.1Crossculture Similarities and Differences(91)
4.1.1Similarities across cultures(91)
4.1.2Differences across cultures(92)
4.2Cultural Differences in Selected Countries(94)
4.2.1United States of America (94)
4.2.2Japan(96)
4.2.3Russia(97)
4.2.4France(98)
4.2.5Germany(99)
4.2.6Saudi Arabia(100) Part ⅡGetting to Know More about the Chinese Culture 5Roots of Chinese Culture(107)
5.1Chinese Mythology(107)
5.1.1Roots of Chinese mythology(108)
5.1.2Common themes in Chinese mythology(109)
5.1.3Features of Chinese mythology(110)
5.2Chinese Philosophy and Religion(111)
5.2.1Confucianism(111)
5.2.2Taoism(115)
5.2.3Buddhism(117)
5.2.4Their relationship(118)
5.3Values, norms and some core concepts in Chinese Culture(120)
5.3.1The characteristics of the Chinese culture(120)
5.3.2Manifestations of the characteristics of the Chinese people(122)
5.3.3Attitude to take(124) Part ⅢUnderstanding Chinese Business Culture 6Collectivist Culture in China(131)
6.1Prevalence of Collectivism(132)
6.2The Core Beliefs in Chinese Collectivist Culture(133)
6.2.1Group(134)
6.2.2Loyalty(136)
6.2.3Guanxi(137)
6.2.4Face issues(142)
6.3Guideline(146) 7Hierarchical Culture in China(152)
7.1High Power Distance in China(155)
7.1.1Social strata and social mobility(156)
7.1.2Organizational structure(158)
7.1.3Communication flows(160)
7.2Symbols of Power in China(162)
7.2.1Education and profession(162)
7.2.2Family connections(163)
7.2.3Age(163)
7.2.4Gender(163)
7.2.5Language,dialect and accent(164)
7.2.6Attire(164)
7.2.7Titles(165)
7.3Guideline(166) 8Highcontext Communication in China(169)
8.1Preference for Highcontext Communication(170)
8.2Characteristics of Highcontext Communication in China(171)
8.2.1Implicit and indirect communication(171)
8.2.2Nonverbal communication emphasis(173)
8.2.3Favoring indirect and circuitous reasoning(176)
8.2.4Relying on intuition and trust(177)
8.2.5Adhering to the spirit of the law(177)
8.3Guideline(178) Part ⅣChinese Business Etiquette and Social Protocol 9Etiquettes in Business Meetings(185)
9.1The Etiquette(185)
9.1.1The concept of etiquette(186)
9.1.2The function of the etiquette(186)
9.2International Business Etiquettes(187)
9.2.1The importance(187)
9.2.2The concept and characteristics(187)
9.2.3International business etiquette rules(188)
9.3Preparation of the Meeting(189)
9.3.1Meeting appointments(190)
9.3.2Seat arrangement(190)
9.4Manners about Receptionists(191)
9.5Business Dress(192)
9.5.1Different dress for different time(192)
9.5.2Different dress for different gender(193)
9.6Exchanging Business (Visiting) Cards(196)
9.6.1When offering business cards(196)
9.6.2When receiving business cards(196)
9.7Address Your Business Counterpart(197)
9.8Conversation(198)
9.8.1Welcome topics of conversation(198)
9.8.2Topics to avoid(199)
9.8.3Matters to attention(199) 10Etiquettes in Business Negotiation(201)
10.1The Preparation of Negotiation(203)
10.1.1The purpose and requirements(203)
10.1.2The basic content(203)
10.1.3Method of investigation(204)
10.2Candidates(205)
10.3Use Good Translators and Interpreters(206)
10.4Matters Need Attention(207)
10.5Price(208)
10.6Contracts(208)
10.7When Negotiate with Chinese(209) 11Etiquette in Business Office(212)
11.1Communication and Conversation(212)
11.1.1Medium of communication(212)
11.1.2Conversation(215)
11.2Hierarchical Relations(216)
11.2.1Relation with superior(217)
11.2.2Relation with colleague(217)
11.2.3Relation with subordinate(218)
11.3Work Environment(219)
11.3.1Desktop environment and psychological environment(219)
11.3.2Layout and decoration(219) 12Etiquette in Business Dining and Gift(221)
12.1Etiquette in Business Dining(221)
12.1.1Seating arrangement(222)
12.1.2Table manners(222)
12.1.3Wine(225)
12.2Etiquette in Business Gift(225)
12.2.1Giving gifts(226)
12.2.2Accepting gifts(227) References(229)